Full-Stack WordPress & eCommerce Developer
Custom WordPress platforms, WooCommerce and Shopify stores, headless storefronts and scalable business websites—built with clean code, purposeful architecture and performance-focused engineering.
01 / Selected work
Architecture, custom functionality and dependable delivery across commerce, publishing, healthcare, travel and professional services.
WooCommerce eCommerce
A specialized eCommerce store for knives built with WooCommerce.
Contribution WooCommerce storefront development and tailored catalogue presentation.
WordPress food blog
A recipe and food publication developed with Gutenberg and custom PHP blocks.
Contribution Structured editorial system with reusable custom Gutenberg blocks.
WooCommerce
A footwear eCommerce store using WooCommerce and custom PHP templating.
Contribution Custom PHP templates and commerce-focused storefront engineering.
WooCommerce subscription store
A subscription-focused WooCommerce store with tailored shopping functionality.
Contribution Custom templates and subscription purchase flows.
Single-page WordPress portfolio
A focused portfolio designed to clearly present services and generate enquiries.
Contribution Concise single-page information architecture and lead generation.
WordPress & WooCommerce catalogue
A professional medical-supplies website using WooCommerce as an inventory catalogue.
Contribution Catalogue-only commerce configuration without conventional checkout.
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02 / Capabilities
Specialist WordPress and commerce expertise—from the architecture underneath to the experience customers see.
Lean themes and structured content systems designed around the way your team works.
PHP · ACF Pro · Custom themesTailored product, subscription and checkout experiences built beyond off-the-shelf limitations.
WooCommerce · Payments · SubscriptionsCustom storefront sections and commerce functionality that remain easy to operate.
Shopify · Liquid · Storefront APIFast, flexible storefronts connecting proven commerce backends to modern front ends.
Next.js · WPGraphQL · CloudflareReusable editorial components that give content teams control without breaking design consistency.
Gutenberg · ACF · Custom blocksPurpose-built functionality and reliable connections between business-critical platforms.
REST · GraphQL · Third-party APIsPractical improvements across code, assets, caching and delivery for faster real-world experiences.
Core Web Vitals · Caching · CDNMethodical diagnosis for complex WordPress, hosting, DNS and integration problems.
Debugging · Security · VPSI have worked with GoHighLevel across multiple projects, supporting website connections, lead-capture workflows, CRM integrations, funnels, forms, calendars and marketing automation requirements.
GoHighLevel · CRM · Funnels · Forms · AutomationsInstalling a tracking script is only the first step. I implement and troubleshoot website analytics, then verify events through browser and network inspection to identify duplicate, missing or unreliable data.
GA4 · Google Analytics · Tag Management · Event TrackingWhy Work With Me
Many developers can assemble a website. I combine custom development, eCommerce experience, technical debugging and infrastructure knowledge to build solutions that work beyond the visible interface.
I avoid unnecessary plugin dependency. When existing tools create limitations or overhead, I build focused solutions using custom PHP, WordPress hooks, templates, Gutenberg, ACF, APIs or Liquid.
PHP · ACF · Gutenberg · LiquidI investigate logs, requests, integrations and code interactions to identify the real source of a problem—not simply hide its visible symptoms.
Logs · APIs · Builds · Browser ToolsI handle the journey from requirements and technical planning through development, integration, testing and deployment preparation.
Plan · Build · Test · LaunchMy WordPress work extends beyond page builders into custom themes, templates, post types, taxonomies, hooks, plugins and structured admin systems.
Themes · Plugins · CPTs · HooksI develop complete shopping experiences involving products, variations, subscriptions, personalization, payments, carts and checkout behavior.
WooCommerce · Shopify · SubscriptionsI select the architecture according to the project—not personal preference—whether that means WordPress, Shopify, Next.js or headless commerce.
WordPress · Shopify · Next.js · HeadlessMy experience extends into hosting, DNS, Cloudflare, GoHighLevel and analytics systems. I integrate and debug GA4, event tracking, conversion flows and third-party tools—not only the visible website interface.
GA4 · GoHighLevel · Cloudflare · DNSWork is validated through responsive testing, browser inspection, linting, type checking, production builds and complete user-flow testing.
Responsive · Lint · Build · QALet’s build a reliable, maintainable solution around your actual business needs.
Technology stack
WordPress · PHP · ACF Pro · Gutenberg · WPGraphQL · WP-CLI · Custom themes · Custom plugins · WooCommerce
HTML5 · CSS3 · JavaScript · TypeScript · React · Next.js · Tailwind CSS · GSAP · Framer Motion
WooCommerce · Shopify · Liquid · Hydrogen · Storefront API · Subscriptions · Payment integrations
PHP · Node.js · REST APIs · GraphQL · MySQL · PostgreSQL · Third-party integrations
Google Analytics 4 · Google Analytics · Tag management · Event tracking · Conversion tracking · eCommerce analytics · Data-layer debugging · GoHighLevel · CRM integrations · Marketing automations · Lead-capture integrations · Third-party tracking tools
Git · Vercel · Cloudflare · Docker · VPS management · DNS · Security hardening
04 / Experience
Scan the timeline quickly, then expand any role for responsibilities and technical focus.
London, United Kingdom · Remote
Lead development from discovery and design collaboration through scalable delivery across WordPress, Shopify and custom web platforms.
Lahore, Pakistan · Remote
Developing new websites, revamping existing platforms and extending commerce functionality.
Chicago, United States · Remote
Delivered custom WordPress and WooCommerce systems, conversion-led landing pages and reliable integrations.
Germany · Remote
Delivered tailored, high-performing websites across leading CMS platforms and modern front-end frameworks.
Lahore, Pakistan · Remote
Created and revamped WordPress platforms with precise design translation and maintainable custom functionality.
Lahore, Pakistan · On-site
Built landing pages and WordPress solutions while resolving critical production issues.
Lahore, Pakistan · On-site
Developed responsive web pages and robust campaign email layouts with the front-end team.
Lahore, Pakistan
Supported operating systems, network infrastructure and the college network laboratory.
05 / About Abdullah
I’m Abdullah Ghaffar, a Lahore-based Full-Stack WordPress & eCommerce Developer with 5–6 years of development experience building custom websites, online stores, headless platforms and tailored business systems.
My work combines WordPress engineering, custom PHP, WooCommerce, Shopify and modern JavaScript frameworks with a strong focus on usability, performance and maintainability. I work remotely with international teams and bring practical problem-solving to integrations, troubleshooting and technically demanding builds.
I also work with GoHighLevel and analytics ecosystems, including GA4 implementation, event and conversion tracking, third-party integrations and debugging unreliable or missing tracking data.
A broader studio practice
Abdullah’s digital-development studio for broader engineering collaborations and ambitious web products.
06 / Start a conversation
Share the context, the constraint and what success should look like. I’ll respond with the clearest next step.
