Full-Stack WordPress & eCommerce Developer
Custom development for businesses and agencies that have outgrown fragile plugins, slow storefronts and patchwork integrations—planned, built and validated by one technical partner.
Direct response from Abdullah NDA-friendly No-obligation first conversation
01 / Selected work
Architecture, custom functionality and dependable delivery across commerce, publishing, healthcare, travel and professional services.
WooCommerce eCommerce
A specialized eCommerce store for knives built with WooCommerce.
Contribution WooCommerce storefront development and tailored catalogue presentation.
WordPress food blog
A recipe and food publication developed with Gutenberg and custom PHP blocks.
Contribution Structured editorial system with reusable custom Gutenberg blocks.
WooCommerce
A footwear eCommerce store using WooCommerce and custom PHP templating.
Contribution Custom PHP templates and commerce-focused storefront engineering.
WooCommerce subscription store
A subscription-focused WooCommerce store with tailored shopping functionality.
Contribution Custom templates and subscription purchase flows.
Single-page WordPress portfolio
A focused portfolio designed to clearly present services and generate enquiries.
Contribution Concise single-page information architecture and lead generation.
WordPress & WooCommerce catalogue
A professional medical-supplies website using WooCommerce as an inventory catalogue.
Contribution Catalogue-only commerce configuration without conventional checkout.
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02 / Capabilities
Specialist WordPress and commerce expertise—from the architecture underneath to the experience customers see.
Lean themes and structured content systems designed around the way your team works.
PHP · ACF Pro · Custom themesTailored product, subscription and checkout experiences built beyond off-the-shelf limitations.
WooCommerce · Payments · SubscriptionsCustom storefront sections and commerce functionality that remain easy to operate.
Shopify · Liquid · Storefront APIFast, flexible storefronts connecting proven commerce backends to modern front ends.
Next.js · WPGraphQL · CloudflareReusable editorial components that give content teams control without breaking design consistency.
Gutenberg · ACF · Custom blocksPurpose-built functionality and reliable connections between business-critical platforms.
REST · GraphQL · Third-party APIsPractical improvements across code, assets, caching and delivery for faster real-world experiences.
Core Web Vitals · Caching · CDNManaging hosting environments, DNS records, Cloudflare configuration and infrastructure troubleshooting for reliable website delivery.
Hosting · DNS · Cloudflare · VPSI have worked with GoHighLevel across multiple projects, supporting website connections, lead-capture workflows, CRM integrations, funnels, forms, calendars and marketing automation requirements.
GoHighLevel · CRM · Funnels · Forms · AutomationsInstalling a tracking script is only the first step. I implement and troubleshoot website analytics, then verify events through browser and network inspection to identify duplicate, missing or unreliable data.
GA4 · Google Analytics · Tag Management · Event Tracking03 / What Makes Me Different
You get more than someone who completes tickets. I connect business requirements, architecture, custom development, infrastructure and testing so the complete solution works as one reliable system.
I avoid unnecessary plugin dependency. When existing tools create limitations or overhead, I build focused solutions using custom PHP, WordPress hooks, templates, Gutenberg, ACF, APIs or Liquid.
PHP · ACF · Gutenberg · LiquidI investigate logs, requests, integrations and code interactions to identify the real source of a problem—not simply hide its visible symptoms.
Logs · APIs · Builds · Browser ToolsI handle the journey from requirements and technical planning through development, integration, testing and deployment preparation.
Plan · Build · Test · LaunchMy WordPress work extends beyond page builders into custom themes, templates, post types, taxonomies, hooks, plugins and structured admin systems.
Themes · Plugins · CPTs · HooksI develop complete shopping experiences involving products, variations, subscriptions, personalization, payments, carts and checkout behavior.
WooCommerce · Shopify · SubscriptionsI select the architecture according to the project—not personal preference—whether that means WordPress, Shopify, Next.js or headless commerce.
WordPress · Shopify · Next.js · HeadlessMy experience extends into hosting management, DNS management, Cloudflare management, GoHighLevel and analytics systems. I handle the infrastructure and integrations behind the visible website—not only the frontend.
Hosting · DNS · Cloudflare · GA4 · GoHighLevelWork is validated through responsive testing, browser inspection, linting, type checking, production builds and complete user-flow testing.
Responsive · Lint · Build · QALet’s turn your requirements into a reliable, maintainable solution built around the business.
04 / Experience
Scan the timeline quickly, then expand any role for responsibilities and technical focus.
London, United Kingdom · Remote
Lead development from discovery and design collaboration through scalable delivery across WordPress, Shopify and custom web platforms.
Lahore, Pakistan · Remote
Developed new websites, revamped existing platforms and extended commerce functionality.
Worldwide · Remote
Delivering selected independent projects directly for clients across WordPress, commerce and custom web development.
Chicago, United States · Remote
Delivered custom WordPress and WooCommerce systems, conversion-led landing pages and reliable integrations.
Germany · Remote
Delivered tailored, high-performing websites across leading CMS platforms and modern front-end frameworks.
Lahore, Pakistan · Remote
Created and revamped WordPress platforms with precise design translation and maintainable custom functionality.
Lahore, Pakistan · On-site
Built landing pages and WordPress solutions while resolving critical production issues.
Lahore, Pakistan · On-site
Developed responsive web pages and robust campaign email layouts with the front-end team.
Lahore, Pakistan
Supported operating systems, network infrastructure and the college network laboratory.
Technology stack
I use Claude, Gemini and OpenAI to accelerate research, implementation and QA—while keeping architecture, engineering decisions and final validation human-led.
WordPress · PHP · ACF Pro · Gutenberg · WPGraphQL · WP-CLI · Custom themes · Custom plugins · WooCommerce
HTML5 · CSS3 · JavaScript · TypeScript · React · Next.js · Tailwind CSS · GSAP · Framer Motion
WooCommerce · Shopify · Liquid · Hydrogen · Storefront API · Subscriptions · Payment integrations
PHP · Node.js · REST APIs · GraphQL · MySQL · PostgreSQL · Third-party integrations
Google Analytics 4 · Google Analytics · Tag management · Event tracking · Conversion tracking · eCommerce analytics · Data-layer debugging · GoHighLevel · CRM integrations · Marketing automations · Lead-capture integrations · Third-party tracking tools
Git · Vercel · Hosting management · DNS management · Cloudflare management · Docker · VPS management · Security hardening
CERTIFICATIONS
Professional training across WordPress, UX/UI design, networking, SEO and digital skills complements my practical experience building and troubleshooting real-world web platforms.
Corvit Networks July 2017
Networking · Routing · Switching · Network TroubleshootingCorvit Networks May 2016
Networking · Routing and Switching · Cisco SystemsDigiSkills.pk January 2021
WordPress · Web Development · CMS DevelopmentDigiSkills.pk January 2021
Graphic Design · Visual DesignDigiSkills.pk September 2020
Freelancing · Client Communication · Project ManagementDigiSkills.pk September 2020
SEO · Technical SEO · Search Optimization
05 / About Abdullah
I’m Abdullah Ghaffar, a Lahore-based Full-Stack WordPress & eCommerce Developer with 5–6 years of development experience building custom websites, online stores, headless platforms and tailored business systems.
My work combines WordPress engineering, custom PHP, WooCommerce, Shopify and modern JavaScript frameworks with a strong focus on usability, performance and maintainability. I work remotely with international teams and bring practical problem-solving to integrations, troubleshooting and technically demanding builds.
I also work with GoHighLevel and analytics ecosystems, including GA4 implementation, event and conversion tracking, third-party integrations and debugging unreliable or missing tracking data.
A broader studio practice
Abdullah’s digital-development studio for broader engineering collaborations and ambitious web products.
Before we start
Enough clarity to decide whether the project is a good fit—without turning the first conversation into homework.
Still have a question? Ask directlyCustom WordPress and WooCommerce builds, Shopify development, headless storefronts, platform integrations, performance work, complex debugging and technically demanding website rebuilds are the strongest fit.
Yes. I can audit the current architecture, isolate the highest-impact problems and recommend whether focused improvements or a rebuild will produce the safer long-term result.
Yes. I work remotely with designers, developers, agencies and business teams, and can take ownership of a defined workstream or collaborate across discovery, implementation, QA and launch preparation.
Yes. NDA-friendly discussions and private project delivery are supported. Some client and company work is intentionally excluded from this portfolio because of confidentiality agreements.
I review the objective, constraints, platform and current state, then respond with relevant questions and the clearest practical next step. A detailed specification is not required for the first conversation.
06 / Start a conversation
Share the goal, the current constraint and what success should look like. Your enquiry goes directly to Abdullah—not through a sales team.
